Wednesday, October 26, 2016

A Zero To Hero Story of Rolex Daytona Watch

Omega's Speedmaster was among the first to the game, introduced at the tail end of

the Fifties. But the chronograph was no new invention; seen as early as 1816 in

Louis Moinet's astronomical pocket watch, and in smaller wristwatch form at the

beginning of the 20th century, the chronograph was old news. In fact, Rolex itself

had been making chronograph watches since the 1930s.

Jack Heuer knew what he was doing; early on, he set his sights on the pinnacle of

motorsport, Formula 1, tasking friend and racing driver Jo Siffert to distribute

his watches among the paddock, earning Heuer the title of first non-motorsport

sponsor in F1. Omega, however, had set its sights on even faster machinery; with

Kennedy's 1962 speech delivering the promise of putting man on the moon, there was

another prize to be had: becoming the official watch of NASA.

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