Sunday, August 21, 2016

Montblanc 1858 Chronograph Tachymeter Limited Edition Watch

In 2016, watches released from Montblanc, we could find that there is new logo of Montblanc new "1858" collection, so this collection watches is more special. This collection isn't without its quirks, but it shows just how fragmented and interesting Montblanc's watch family has now become as they keep adding additional "watch personalities" to their product line-up.

Montblanc seemingly changed its approach to how to market and communicate about the "Montblanc Villeret 1858" watches a few times over the years, and I still don't think they have found the perfect groove. The movements are lovely, but from a branding, pricing, and design perspective, you can see them struggling a bit when it comes to having everything make perfect sense to the consumer - especially when it comes to all the fierce competition out there.

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